A counter to sound rot. 99 Records is for people who still listen to albums, in full.
Started by someone genuinely worried about what streaming and AI are doing to how we hear. It’s a return to analog formats. Vinyl and books that help you actually understand an artist’s intent.
Upstairs at Shhh, the team (or friends from the music scene) curate six to eight albums that play front to back all night. There’s usually a thread tying them together — a sound, a story, or just a shared feeling.
