Rojo

While Sevenly Heart capitalized on coquette and matcha lattes in 2024, Rojo opened the following year. Pinterest Predicts, which called bows and eclectic grandpa in 2024, said 2025 would be the year of Rococo Revival (lace and Louis XV furniture) and Castlecore (candlelight and metal). That same year, Behr named its color of the year "Rumors," a deep ruby red.

Sevenly Heart hyperfixated on hearts, while Rojo's menu has an egg three ways and drinks with names like EGG STACY. Rojo doesn't have egg in the name, but one could deduce that it's a play on the Chinese tradition of a red egg party.