WiG

Concept Shop

Fitting Room at WiG in CDMX
604service Clothes from WiG in CDMX
Laura Andraschko Shorts from WiG in CDMX
Fitting Room at WiG in CDMX
604service Clothes from WiG in CDMX
Laura Andraschko Shorts from WiG in CDMX

WiG

Concept Shop

Why It's Cool

Why It's Cool

WiG operates like a scene incubator. Started by Malena Foyo and Hernán Esquinca—two multi-hyphenates deep in the styling/casting/production circuit.

It was built to rep the brands they loved (Malenafoyo, 604service, Laura Andraschko), many of them WiG exclusives, and push the community to dress weirder, better. It’s since become a one-stop shop—not just for stylists, casting directors, and lithe bleached types, but for the brands themselves. WiG handles the shoots, the shows, and sometimes the 24-hour afterparties too (usually cast by Hernán, styled by Malena).

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