WiG
Concept Shop
Scene
Design
WiG operates like a scene incubator. Started by Malena Foyo and Hernán Esquinca—two multi-hyphenates deep in the styling/casting/production circuit.
It was built to rep the brands they loved (Malenafoyo, 604service, Laura Andraschko), many of them WiG exclusives, and push the community to dress weirder, better. It’s since become a one-stop shop—not just for stylists, casting directors, and lithe bleached types, but for the brands themselves. WiG handles the shoots, the shows, and sometimes the 24-hour afterparties too (usually cast by Hernán, styled by Malena).
