Chez Snow Bunny

For a certain strain of girl, Snow Bunny has become a pilgrimage. Gabbriette, Bella Hadid, Julia Fox, and bb trickz have all shopped here. It's run by Victoria Sapet, who looks and curates like a Bratz doll.

Her eye has always leaned toward the brasher, more indulgent end of the 2000s, which coincides with what a lot of girls at Pamela wear. Sabrina Carpenter has the tube top emblazoned with J'ADORE SNOW and Lily Rose Depp has been seen in a SNOW BUNNY shirt, while Carti wore one of their tight cropped shirts in Meet Yo Maker (arguably his zestiest video and one he didn't want released). The self-referential merch only works when the wearer has earned it.

Next door, Snow Plus Paris hosts extensions of her world: the Mugshawtys book release and pop-ups for brands like Miaou.