For a certain type of girl, Snow Bunny has become a pilgrimage. Gabbriette, Bella Hadid, Julia Fox, bb trickz have all shopped here. It's run by Victoria Sapet, who very much looks and curates like a Bratz doll.
Her eye has always leaned toward the brasher, more indulgent end of the 2000s. It coincides with what a lot of girls at Pamela wear. The merch has that self-referential branding that only works when the wearer has earned it. Sabrina Carpenter wore a tube top emblazoned with J'ADORE SNOW and Lily Rose Depp has been seen in a SNOW BUNNY shirt, while Carti wore one of their tight cropped shirts in Meet Yo Maker (arguably his zestiest video and one he didn't want released).
The store has since put Sapet's work in Nigo and A$AP Rocky's "ARYA" video. Next door, Snow Plus Paris hosts extensions of her world: the Mugshawtys book release and pop-ups for brands like Miaou.
